design brief sheet
PROJECT DETAILS
Client
:
Date
:
Brand
:
Job Card No.
:
Project
:
Website
:
Contact Person
:
DISPLAY CRITERIA
Display Unit Type
:
Floor Stand
Counter-Top
Others
Single-sided
Display
Shop-in-Shop Kiosk
3-sided End Gondola
Dispenser
Exhibition Stall
Island unit
Rotating Display
Signage System
Rotating Display
Wall-mounted
Retail Shelving
Any other Type (specify) :
Display unit life
:
Temporary (1-3 months)
Semi-Permanent (up to 1 year)
Permanent ( 1- 3 year)
Branding
:
Non-Lit (normal)
Illuminated
Interchangeable
Modularity
:
Non-Modular
Semi-Modular
Highly-Modular
Overall Dimensions
:
Height :
Width :
Depth :
Marketing goal for Display
:
Brand Colours
:
Placement of graphics
:
Materials of choice, if any
:
Materials to avoid, if any
:
Total Quantity
:
Budget per Display
:
MARKET ANALYSIS
Target market
:
Convenience
Grocery
Drug chain
Supermarket
Hypermarket
Other
Placement in Store
:
Aisle
Gondola
In-Line
Checkout
Window
Ceiling
Entrance
Wall
Other
Region
:
Local (UAE)
GCC
MENA
Any other Type (specify) :
Description of other displays near placement of this display
PRODUCT ANALYSIS
Product Name(s)
:
1
2
3
4
5
6
Total No. of SKUs on display
:
Selling Point / Features:
:
Target Group
:
Product look 'N' feel
:
Product Tag-Line/ Slogan
:
Campaign theme
:
List Competitors Products
:
1
2
3
4
5
6
DELIVERABLES
What is the Client expecting ?
:
Conceptual Rough Sketches
Computer generated 3D renderings E-mailed
Computer generated 3D renderings on a CD
Working Prototype
RECEIVABLES
Brand Logo (soft Copy)
Product samples / Images / Dimensions
Artworks / Branding / Graphics, relevant to the project
Images of existing VM / POP campaigns
NOTES